![]() ![]() “The majority of our consumers today are Gen-Z because (the biscuit sandwiches are) a ready-to-eat meal that hits on all the tenets of that generation and young millennials, too… this better-for-you, ‘I deserve better, I deserve to know who makes the food’ (attitude),” Ms. COVID has shifted a lot of business owners’ ability to be agile… I’m really grateful we have this flexible team here that’s motivated by winning.”Īvailable in both buttermilk biscuit and cheddar biscuit form, the biscuit breakfast sandwiches only require a minute and a half of microwave time for preparation, making them a convenient option for younger consumers who might be resistant to preparing a biscuit that requires more than 20 minutes of preparation time in the oven. “Getting your team motivated around 300% growth and all the internal change and all the consumer changes and rebranding, that’s a lot, you’re asking a lot. “In many ways it’s great, and in many ways it’s challenging,” Ms. When Mason Dixie’s biscuit breakfast sandwiches hit the shelves in 2021, they struck a vein and thus began the company’s rapid expansion into a formidable frozen breakfast brand. The company chose to discontinue freezer-to-oven scones, instead seeking a product that could be prepared faster and attract a broader audience, specifically the Gen-Z market. ![]() Like other CPG companies, Mason Dixie was forced to pivot and reassess company goals and output. It should be farm-to-table, it should be clean pantry ingredients, it should be what your grandmother’s recipe was.”Ī few years after Mason Dixie’s entrance into the retail market, the COVID-19 pandemic began. And I also didn’t like that no one was really taking on what American comfort food really was and is. I didn’t like that Chick-fil-A and Popeyes and KFC were the global views of Southern comfort food. “I wanted to build a hundred-unit, clean label Southern comfort food restaurant chain. “I actually never sought out to start a CPG company,” Ms. Abuelhiga pursue commercial expansion into the retail frozen breakfast market. The success of the biscuits at the restaurant led to customers asking to buy them frozen to take home and bake, which eventually prompted a Whole Foods Market secret shopper to recommend that Ms.
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